如题 BMA262 Quester P, Pettigrew S, Kopanidis, F & Rao, H 2014, Consumer behaviour – implications formarketing strategy, 7th edn, McGraw-Hill, Sydney.还有 BMA351 Ferrell, OC & Hartline, MD 2013, Marketing strategy, 6th edn, Cengage Learning, Mason, OH
谢谢...
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